Aritzia: A Giant "A" Over St. Louis

FooH Overview:

Brand: Aritzia
Industry: Fashion
Creator: Vertex

Fooh concept details:

A convertible cruises across a St. Louis bridge and passes beneath a massive silver A-frame arch bearing the Aritzia name, with the Gateway Arch visible in the skyline beyond. As the car continues on, a shopping bag swings into view against the open sky. This Aritzia FOOH advertisement marks the opening of the brand's new Plaza Frontenac boutique.

Additional Information:

Scene: Giant Object, Substitution
Environment: Highway

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