Aritzia: Flatiron's Wrapped Flagship

Fooh concept details:

A massive teal ribbon wraps around a city building, revealing Aritzia's Flatiron flagship store within. Pedestrians pass by as the elegant bow transforms the structure into an oversized gift box. This Aritzia FOOH advertisement celebrates the grand opening at 115 Fifth Ave, presenting the new store as a luxurious present to New York.