Aritzia: Giant Holiday Gift Unboxing on Fifth Avenue

Fooh concept details:

A colossal red ribbon with holly berries dramatically unfurls across Fifth Avenue in this spectacular FOOH announcing Aritzia's flagship store opening. Pedestrians watch as an enormous holiday gift bow appears to unwrap itself before the retailer's new location, with construction cranes participating in the reveal. The oversized festive elements transform the urban streetscape into a life-sized gift unboxing, cleverly visualizing that "these unboxing videos are getting out of hand" while announcing the imminent opening of Aritzia's Fifth Avenue flagship in grand fashion.