Aritzia: Giant Shopping Bag Takes Over SoHo

Fooh concept details:

A colossal Aritzia shopping bag transforms the streets of SoHo in this striking FOOH, dwarfing traffic and pedestrians at the Prince Street intersection. The oversized carrier, featuring the brand's elegant still-life imagery of fruits and flowers, appears to be transported through Manhattan on a flatbed truck, creating a surreal urban spectacle. In subsequent scenes, Aritzia banners unfurl dramatically from a historic brick building, announcing the brand's expanded presence in New York. This immersive street-level campaign visually delivers on the warning that "Watch out. Big things are happening in NYC," creating buzz for Aritzia's special event on November 16th.