Aritzia: Giant Shopping Bags Stop City Traffic

Fooh concept details:

Enormous Aritzia shopping bags materialize in the middle of a busy downtown intersection, creating a surreal urban FOOH that literally stops traffic. These oversized paper carriers, featuring the brand's elegant still-life imagery of fruits and flowers, transform the ordinary streetscape into a striking retail display. Positioned against a backdrop of gleaming skyscrapers and bright sunlight, the gigantic bags symbolize the irresistible pull of Aritzia's winter sale, visually communicating the campaign message that their "Winter Sale might stop traffic" with discounts of up to 50% off. The unexpected scale and placement create a memorable disruption in the urban environment.