Aritzia: Grand Central Virtual Styling

FooH Overview:

Brand: Aritzia
Industry: Digital Services
Creator: Vertex

Fooh concept details:

A giant smartphone interface appears in New York's Grand Central Terminal, displaying an interactive Aritzia styling experience. Shoppers browse outfits and select items that appear on the digital model in real-time. This Aritzia FOOH ad transforms the historic station into an interactive fashion destination, promoting the brand's mobile app and its tap-to-style shopping feature.

Additional Information:

Country: USA
City: New York City
Place: Grand Central Terminal
Scene: Overlay, Playground
Environment: Interior

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