Aritzia: The Giant Bag Lands in Miami

Fooh concept details:

A massive black Aritzia shopping bag floats on a barge in Miami's turquoise waters, its sleek handles rising against the city skyline as jet skiers cruise past. The oversized luxury bag drifts through Biscayne Bay, announcing the opening of Aritzia's Brickell City Centre Boutique and A-OK Cafe. This Aritzia FOOH ad invites visitors to snap photos with the giant bag at the Garden Deck, with exclusive bag charms and soft serve for the first 500 guests on October 4 and 5.