Aritzia The Super Puff™ Collection

FooH Overview:

Brand: Aritzia
Industry: Fashion
Creator: Vertex

Fooh concept details:

A shopper wearing Aritzia's iconic Super Puff jacket enters a world where everything is "pufferizing" in this clever FOOH. Not just the yellow car, but the store's umbrella logo, street signs, and even parts of the building façade transform into puffy, quilted versions of themselves on 5th Avenue. This playful urban metamorphosis visually brings to life the claim that "everyone's copying The Super Puff™" by showing the brand's signature quilted aesthetic taking over Manhattan's streetscape, creating a whimsical winter wonderland centered around Aritzia's bestselling jacket.

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Scene: Transition, Inflate
Environment: City, Shopping Venue

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