Armedangels x Wikipedia: Sweet Knowledge Billboard

Fooh concept details:

A giant billboard built into the middle of a city building fills with golden honey while live bees buzz around the display, bringing the message "Did you know honey never expires?" to life. The sweet liquid flows down the screen inside the building's structure as the text transforms to reveal "For facts sake," creating a sticky, educational moment. This clever Armedangels FOOH ad celebrates the collaboration with Wikipedia, showing how both honey and knowledge are timeless treasures that never lose their value, making the building itself a sweet classroom for the city.