Arzum Okka: Istanbul Street Coffee Machine

Fooh concept details:

A giant Turkish coffee machine drives through Istanbul's historic streets, bringing the aroma of fresh coffee to the city. This FOOH Ad celebrates World Turkish Coffee Day by placing an oversized Arzum Okka coffee maker among the traditional architecture and cobblestone streets. In one scene, a massive cup of Turkish coffee appears alongside the machine, dwarfing pedestrians and answering the campaign's playful question: "Where does that fresh Turkish Coffee scent come from?" The contrast between the modern coffee maker and Istanbul's classic buildings creates a memorable visual that connects cultural tradition with contemporary coffee enjoyment.