Arzum Okka: Manhattan Coffee Break

Fooh concept details:

A giant Turkish coffee machine rolls down a Manhattan street with an oversized coffee cup in the foreground. This FOOH Ad for World Turkish Coffee Day places Arzum Okka's coffee maker among New York's iconic skyscrapers, with the Chrysler Building visible in the background. The huge coffee cup sitting in the middle of the intersection makes cars and pedestrians look tiny by comparison. The visual answers the campaign's question "Where does that fresh Turkish Coffee scent come from?" by bringing Turkish coffee culture to the heart of New York City in a playful, attention-grabbing way.