ASDA Mobile: Cashback Appears at Store

Fooh concept details:

This attention-grabbing FOOH Ad features an oversized yellow "20%" seemingly floating in front of an ASDA supermarket, highlighting the retailer's mobile phone service promotion. Through clever digital integration, the video shows the percentage symbol from different angles, creating a three-dimensional effect against the blue sky and store backdrop. The campaign promotes ASDA Mobile's SIM-only contract offer where 20% of monthly bill costs are returned to customers via the ASDA Rewards Cashpot program. This visually striking approach effectively transforms a standard percentage into an eye-catching landmark, making the value proposition impossible to miss.