ASICS: Running Shoes Race Through Seoul

Fooh concept details:

A massive ASICS EKIDEN Pack running shoe speeds through Seoul's streets and landmarks with vibrant green energy. The oversized shoe appears near N Seoul Tower, races along riverside paths, powers through snowy roads trailing dramatic smoke, dashes past traditional hanok buildings, and dominates a bridge highway filled with marathon runners. This ASICS FOOH advertisement captures winter running energy in spectacular motion, celebrating the EKIDEN Pack's vibrant spirit across the city's diverse landscapes.