ATP: Tennis Legends Timeline Crowns Sinner as New No.1

FooH Overview:

Brand: ATP
Industry: Sport
Creator: Busterwood

Fooh concept details:

A dynamic FOOH campaign mounted on a Parisian building celebrates tennis greatness through the decades. The digital billboard transforms to showcase ATP year-end No.1 players from different eras - from John McEnroe (1981) and Pete Sampras (1993) to Roger Federer (2004), culminating with 2024's champion Jannik Sinner, accompanied by celebratory confetti. The innovative display initially appears as a blank blue tennis court before revealing each legendary player in sequence, building anticipation for the current champion. This elegant timeline concept highlights the prestige of tennis's year-end top ranking while connecting Sinner to the sport's illustrious history as the newest member of this elite club.

Additional Information:

Country: France
City: Paris
Scene: Projection, Billboard, Overlay, Transition
Environment: City, Sports Venue

Related FOOH Campaigns

Claro x ATP: Tennis Ball Trapped Between Towers
Brand: ATP, Claro
Creator: Vinicius Lavor
Concept
Wimbledon: Thames Tennis Championship
Brand: ATP, Wimbledon, WTA
Creator: Vertex
Concept
Wimbledon x ATP x WTA: Tower Bridge Tennis
Brand: ATP, Wimbledon, WTA
Creator: Vertex
Concept
Roland-Garros x ATP x WTA: Paris Through a Ball
Brand: ATP, Roland-Garros, WTA
Creator: Flame CGI