Audemars Piguet x Swatch: Big Ben Gets a New Face

Fooh concept details:

A crane hoists a giant pink and gold watch face, matching the AP x Swatch collaboration, up the side of Big Ben as workers guide it into place against the tower's stone facade. Crowds below film the installation as the oversized timepiece replaces the clock's usual dial. This Audemars Piguet x Swatch FOOH campaign turns a London landmark into a giant showcase for the brands' new collection.