Audible Comedy: Accidental Domino Effect
Fooh concept details:
A presenter trips over a shared bike, triggering an epic chain reaction on a London cobblestone street. The fallen bicycle causes neighboring bikes to topple like dominoes, which then dislodge a construction container that destabilizes nearby scaffolding. A ladder crashes down, ultimately knocking loose a giant disco ball that smashes onto an Audible-branded delivery van. The perfect comic timing showcases the van's ironic message "Laugh through it with comedy on Audible," demonstrating that even disastrous situations can be handled with humor. This FOOH advertisement cleverly promotes Audible's comedy audiobook collection through a meticulously orchestrated "accident" that embodies the physical comedy genre the service offers.