Australia Post: Sydney Parcel Peak

Fooh concept details:

A red Australia Post van drives through a Sydney street as a giant wave of parcels and packaging crashes down from a skyscraper-tall pile of Australia Post boxes covering an entire city block building. The plastic wrapping tears away to reveal a tower of branded parcels stacked from street to rooftop. This Australia Post FOOH advertisement visualises the brand's record-breaking peak delivery season in a dramatic urban reveal.