Australian Open x WTA: The Seine River Court

Fooh concept details:

This FOOH advertising concept transforms the Seine River in Paris into a surreal tennis spectacle. Giant inflatable rackets float on the water, automatically launching tennis balls across a net in a mechanical display. The balls seem to defy gravity as they hover above the river against the iconic Eiffel Tower backdrop. This floating game creates a striking visual that brings Australian Open excitement to the heart of Paris, turning the Seine into an imaginative, larger-than-life tennis match.