Avène: Sailing Through Copacabana's Waves

FooH Overview:

Brand: Avène
Industry: Beauty, Skincare
Creator: Sailor Studio

Fooh concept details:

A giant Avène Cleanance UV SPF 70 sunscreen tube sails across Copacabana Beach's turquoise waters on an elegant orange-sailed boat. The innovative FOOH installation transforms the skincare product into a nautical vessel, highlighting both its high protection factor and the brand's commitment to ocean sustainability. Set against Rio de Janeiro's iconic mountain backdrop, this creative execution perfectly embodies Avène's sponsorship of the Brazilian sailing team at the Darke de Mattos Regatta, cleverly connecting sun protection with sailing.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Copacabana Beach
Scene: Giant Object, Transport
Environment: Beach, Ocean

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