Avon: Giant PowerStay Lipstick Explosion in Lima

Fooh concept details:

The dynamic FOOH Ad features a colossal Avon PowerStay lipstick dramatically "exploding" with hundreds of smaller lipsticks cascading to the ground. Positioned at Lima's popular Miraflores boardwalk, this attention-grabbing display visually communicates the product's impact and staying power. The vibrant red shade stands out against the urban greenery, illustrating how the color commands attention—just like the 16-hour formula promises. This creative visualization effectively transforms the product's key benefit of long-lasting wear into a memorable public spectacle that reinforces Avon's brand message that "the day passes, but PowerStay remains."