Avon: Interactive Lipstick Shows Ultra Pigment

Fooh concept details:

This dynamic FOOH Ad for Avon transforms a standard building billboard into an engaging lipstick demonstration. The animated display shows a lipstick applying vibrant color that appears to splash across the entire facade, visually demonstrating the "25% more pigment" product claim. By utilizing the entire building, Avon creates a memorable urban spectacle that effectively communicates product benefits through scale and motion. This innovative approach modernizes traditional cosmetic advertising by bringing product performance to life in public space, making a powerful statement about color vibrancy that resonates with urban consumers.