Axe: Epic Fresh Lands in Dubai

FooH Overview:

Brand: Axe
Industry: Personal Care
Creator: Vertex

Fooh concept details:

An enormous Axe body spray canister descends from a tropical-themed billboard onto Dubai's streets in this dynamic FOOH advertisement. The massive "Epic Fresh" product appears to spray passersby with its grapefruit and pineapple scent. This FOOH concept brings the product's refreshing promise to life, creating a playful interaction between the brand and pedestrians while offering a visual metaphor for cooling relief in the desert heat.

Additional Information:

Country: UAE
City: Dubai
Place: Burj Khalifa
Scene: Giant Object, Product Interaction
Environment: City

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