B Travel: Madrid's Sunset Captured in a Suitcase
Fooh concept details:
A giant open suitcase perches atop a historic Madrid building, dramatically catching the sunset in its interior. Inside, a magical miniature world unfolds, complete with ocean waves, palm trees, and ancient temples—all bathed in golden hour light. This surreal FOOH campaign for B Travel shows the cityscape with the iconic "Edificio Metrópolis" tower in the background as the sun appears to be literally packed into luggage, creatively visualizing the tagline "Sorry if you can't see the sunset in Madrid, we've packed it in our suitcase." The dreamlike imagery perfectly captures the essence of preserving travel memories while inviting viewers to collect their own unforgettable moments.