Back to School: When It Gets Too Heavy

Fooh concept details:

A student struggles under the weight of an impossibly massive backpack, barely able to walk as the oversized school bag towers above them. In this humorous FOOH installation, we also see a girl who has collapsed under her enormous backpack, unable to get up. The exaggerated visual metaphor perfectly captures the feeling that "back to school is never easy," transforming the emotional weight of returning to academics into a physical burden that's both comical and relatable.