Balenciaga: Digital Towers of Shanghai

Fooh concept details:

Glowing Balenciaga branding illuminates Shanghai's iconic skyline, transforming the urban landscape into a vertical fashion runway. This striking FOOH campaign seamlessly integrates the luxury fashion house's signature bold typography with the city's architectural marvels, including the distinctive Bank of China Tower and HSBC Building. The cinematic treatment celebrates the connection between Shanghai - once known as the "Paris of the East" for its international sophistication and Art Deco heritage - and the Parisian fashion powerhouse that now commands attention amid Asia's most dynamic metropolis.