Balenciaga: Fashion Giant Transforms City Roundabout

FooH Overview:

Brand: Balenciaga
Industry: Fashion, Luxury
Creator: Unknown

Fooh concept details:

A colossal fashion model in Balenciaga's Spring 25 collection sits elegantly atop a city traffic roundabout, turning the urban infrastructure into her personal runway. Dressed in the collection's signature pink AI-generated floral print dress with distinctive double sleeves, she towers over miniature cars circling beneath her. This Balenciaga FOOH Ad blurs the boundary between fashion and architecture, transforming an ordinary traffic junction into a spectacular stage where the Spring collection dominates the cityscape, making everyday commuters unwitting spectators to high fashion's commanding presence.

Additional Information:

Country: Spain
City: Madrid
Scene: Giant Object, Substitution
Environment: City

Related FOOH Campaigns

Balenciaga: Robotic Retail Revolution
Brand: Balenciaga
Creator: Why.CGI
Balenciaga x PUMA: Giant Speedcat Street Takeover
Brand: Balenciaga, Puma
Creator: Unknown
Balenciaga: Shanghai Orbital Spectacle
Brand: Balenciaga
Creator: Unknown
Concept
Balenciaga: Giant Sneakers in Tokyo's Neon District
Brand: Balenciaga
Creator: Lemons CGI