Balmain: Landmark Tour for Fragrance

Fooh concept details:

This Balmain Beauty FOOH ad transforms iconic landmarks around the world into fragrance promotional displays. The video shows famous monuments including the Eiffel Tower, Brandenburg Gate, Tower Bridge, and Brooklyn Bridge featuring large Balmain fragrance advertisements. The campaign uses provocative sensory questions to create a multi-sensory approach to perfume marketing. Models holding or wearing Balmain fragrance bottles appear on these digitally enhanced landmarks, with the Balmain logo prominently displayed. The advertisement promotes "THE NEW BALMAIN FRAGRANCE EXPERIENCE" that "TAKES OVER THE WORLD.