Banque Populaire: Flourishing Cities
Fooh concept details:
A picturesque Mediterranean town becomes a canvas of entrepreneurial spirit, with flowers cascading down buildings and adorning boats. Banque Populaire transforms the urban landscape, symbolizing how success blossoms and spreads through 200 daily business creations. This FOOH (Fake Out Of Home) campaign weaves natural beauty with economic growth, bringing the bank's message of radiant success to life.