Banza: Thanksgiving Parade Pasta

FooH Overview:

Brand: Banza
Industry: Food, FMCG
Creator: Snow, Alexis Gadbois

Fooh concept details:

Giant Banza pasta boxes float above a New York City street during Thanksgiving celebrations, with oversized shell pasta pieces emerging from the orange packaging. The massive chickpea pasta balloons drift past holiday-decorated buildings, bringing healthy comfort food to the parade route. This Banza FOOH advertisement celebrates gratitude for better-for-you pasta, turning the iconic Thanksgiving parade into a stage for nutritious indulgence.

Additional Information:

Country: USA
City: New York City
Place: Sixth Avenue
Scene: Giant Object, Inflate
Environment: City

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