BAPE: Baby Milo Tokyo Reveal

Fooh concept details:

A giant camo-covered object appears on a busy Tokyo plaza, drawing a crowd of people photographing it with their phones, before the cover drops to reveal a massive Baby Milo figure alongside a giant film canister and large-format film frame displaying the new camera keychain. The scene unfolds in the middle of a bustling Shibuya-area intersection surrounded by glass skyscrapers. This FOOH advertisement promotes the BAPE Baby Milo Store digital camera keychain launch in a playful, larger-than-life urban spectacle.