bareMinerals: Manhattan's Makeup Revolution

FooH Overview:

Brand: bareMinerals
Industry: Beauty, Makeup
Creator: Eye Studio

Fooh concept details:

Oversized bareMinerals powder compacts take over the streets of Manhattan, transforming New York's iconic yellow taxis and busy intersections into a beauty playground. As taxi drivers navigate beneath these supersized beauty essentials, the campaign brings bareMinerals' "new powder in town" message to life, proving that natural beauty has officially conquered the concrete jungle of NYC.

Additional Information:

Country: USA
City: New York City
Scene: Giant Object, Transport
Environment: City

Related FOOH Campaigns

SSKIN: Giant Inflatable Bags Land on the Beach
Brand: SSKIN
Creator: WÜLFE
IT Cosmetics: Central Park's Sun Protection Giant
Brand: IT Cosmetics
Creator: Eye Studio
Meybelline New York: Firework Night in Vienna
Brand: Maybelline New York
Creator: Unknown
Avon: Giant PowerStay Lipstick Explosion in Lima
Brand: Avon
Creator: Unknown