Baskin-Robbins: Scooping Ferris Wheel

FooH Overview:

Brand: Baskin-Robbins
Industry: Food, FMCG, Snacks
Creator: VX Reel

Fooh concept details:

In this FOOH advertising concept, a giant Ferris wheel made of Baskin-Robbins containers rotates above a city intersection while an enormous ice cream scoop appears from above. The giant scoop delivers colorful ice cream into each cup as they circulate, creating a mesmerizing "scoop, drop, repeat" sequence against the clear blue sky. This whimsical installation transforms an amusement park classic into a sweet production line, showcasing Baskin-Robbins' variety of flavors while turning the familiar act of scooping ice cream into an eye-catching urban spectacle.

Additional Information:

Country: USA
Scene: Giant Object, Robotic Arm, Playground, Substitution
Environment: City

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