Baskin-Robbins: Scooping Ferris Wheel

Fooh concept details:

In this FOOH advertising concept, a giant Ferris wheel made of Baskin-Robbins containers rotates above a city intersection while an enormous ice cream scoop appears from above. The giant scoop delivers colorful ice cream into each cup as they circulate, creating a mesmerizing "scoop, drop, repeat" sequence against the clear blue sky. This whimsical installation transforms an amusement park classic into a sweet production line, showcasing Baskin-Robbins' variety of flavors while turning the familiar act of scooping ice cream into an eye-catching urban spectacle.