Baskin-Robbins: Sweet Dreams Fly Through Dubai

Fooh concept details:

Baskin-Robbins announces its brand refresh with this eye-catching FOOH advertisement featuring a vibrant hot air balloon floating through Dubai's iconic golden Frame monument. The balloon, decorated initially in the brand's signature pink and white stripes, transforms into a vivid swirl of colors as it passes through the architectural gateway. Carrying a giant Baskin-Robbins cup as its basket, this color-changing visual perfectly embodies the "Fresh start for the new year" campaign message. As the balloon transitions through the frame—symbolizing Dubai's connection between heritage and modernity—it dramatically visualizes the brand's evolution while maintaining its playful spirit.