Bastille: Billboard to Reality - Urban Folding Bike

Fooh concept details:

A sleek Bastille folding bike magically emerges from its roadside advertisement in this captivating FOOH campaign. The digital billboard showcasing "the urban bike that folds" comes to life as the bicycle breaks through the 2D surface, materializing into a real product. The bike then travels to the nearby Batille storefront where it folds itself in the display window. This dynamic visual journey invites passersby to experience "The BASTILLE effect" firsthand, cleverly demonstrating the product's practical folding mechanism while highlighting the brand's stylish bicycle shop.