Bath & Body Works: Caracas Grand Opening

FooH Overview:

Brand: Bath & Body Works
Industry: Beauty, Skincare
Creator: Vef Studio

Fooh concept details:

A giant Bath & Body Works shopping bag appears to float above a busy shopping center in Caracas, with delicate cherry blossoms sprouting from its handles. The distinctive tan checkered bag releases Bath & Body Works products and pink petals into the air, creating a magical retail announcement. This eye-catching FOOH advertisement celebrates the brand's first store opening in Venezuela's capital at Sambil Chacao mall, transforming the urban landscape with a whimsical blend of fragrance and flowers.

Additional Information:

Country: Venezuela
City: Caracas
Scene: Banner Rollout, Giant Object, Transport
Environment: City

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