Bath & Body Works: Giant Rubber Ducks in the City

Fooh concept details:

Oversized yellow rubber ducks float through urban environments in this playful Bath & Body Works FOOH campaign. Appearing between skyscrapers, hovering above pedestrian walkways, and scattered across city parks, these cheerful ducks create a surreal, whimsical scene against the backdrop of modern architecture. The campaign announces the arrival of a special duck-themed event in Chile's Parque Arauco, where visitors can "fish" for ducks to win surprise prizes on January 10-11. This eye-catching promotion transforms everyday urban spaces into fantastical environments, capturing attention while maintaining the brand's signature playful aesthetic.