Bath & Body Works: Supersized Body Care Day

FooH Overview:

Brand: Bath & Body Works
Industry: Beauty, Skincare
Creator: Unknown

Fooh concept details:

A giant green gift bag transforms the Bath & Body Works storefront while digital billboards above showcase products with "Add to Bag" buttons. This interactive FOOH campaign celebrates Annual Body Care Day with a cosmic purple "$4.95" promotion dominating the building. Products appear to drop from the online shopping interface into the oversized holiday bag below, bridging digital and physical retail experiences while highlighting the limited-time body care sale.

Additional Information:

Country: USA
Theme: Christmas
Scene: Emerging Object, Billboard, Giant Object, Flying Object
Environment: City, Shopping Venue

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