Bath & Body Works: Sweet Messages Overflow

Fooh concept details:

A cascade of oversized conversation heart candies bursts from a Bath & Body Works storefront, spilling onto the sidewalk in pastel hues of pink, blue, and yellow. This Valentine's-themed FOOH advertisement celebrates the brand's collaboration with Sweethearts candy, prominently displayed on a giant pink heart bearing both logos. The playful installation transforms the familiar candy messages like "FLIRT," "CUTIE PIE," and "LOVE YOU" into a physical experience, visually communicating how this limited-edition collection brings candy-coated self-care to life before its January 13th release.