Bauducco: Holiday Surprise Installation

FooH Overview:

Brand: Bauducco
Industry: Food, FMCG, Snacks
Creator: Sailor Studio

Fooh concept details:

Pedestrians watch in awe as a giant Bauducco panettone box is lifted by a crane at night, revealing a glowing Christmas tree underneath. The illuminated display transforms a busy São Paulo intersection into a festive scene, with the panettone packaging opening to expose a yellow tree with "Feliz Natal" messaging. This creative FOOH installation create a magical holiday moment, connecting Bauducco's traditional Christmas dessert with seasonal celebrations while drawing crowds to the urban square.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Avenida Paulista
Theme: Christmas
Scene: Decoration, Giant Object, Unveiling
Environment: City

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