Baume & Mercier: Snowman Hits NYC Rink

Fooh concept details:

This whimsical FOOH Ad brings Baume & Mercier's mascot "Baumy" to life as a giant snowman overlooking an ice skating rink in New York City. The video shows spectators watching as the oversized character appears alongside a digital billboard featuring the brand's luxury timepieces. By creating this unexpected winter moment, the campaign cleverly connects the Swiss watchmaker's heritage with seasonal celebrations in the city's iconic landscape. The integration of physical and digital elements demonstrates how luxury brands can create immersive experiences that blend seamlessly with urban recreational spaces, bringing a touch of magic to holiday marketing while maintaining the sophisticated brand identity.