Baume & Mercier: Snowman in Milan Mall

Fooh concept details:

Standing majestically beneath the historic Galleria Vittorio Emanuele II, this enchanting FOOH Ad transports Baume & Mercier's snowman mascot to the heart of Italian fashion. The video seamlessly blends reality with whimsy as Baumy appears within the iconic archway while elegant timepieces are displayed on digital screens above. Night after night, crowds gather to witness this unexpected marriage between Swiss watchmaking tradition and Milanese architectural splendor. By positioning their character within such a culturally significant setting, Baume & Mercier reinforces their brand's connection to both heritage and high fashion. This innovative approach demonstrates how luxury marketing can transform city landmarks into captivating brand narratives that resonate with international audiences during the holiday season.