Beauty of Joseon: Galeries Lafayette Pop-Up Adventure

FooH Overview:

Brand: Galeries Lafayette, BEAUTY OF JOSEON
Industry: Beauty, Skincare
Creator: Vokode

Fooh concept details:

The adorable BOJ rabbit mascot explores a dreamy pink Beauty of Joseon pop-up store, wandering through miniature beauty displays and posing with oversized Daily Tinted Fluid Sunscreen products. The bunny character brings the Korean beauty experience to life in the perfectly curated pink retail space at Galeries Lafayette. This charming FOOH campaign announces "K-beauty, let's go!" inviting customers to discover the best of Korean skincare at the exclusive pop-up running until August 31st, making K-beauty "super cute" for Parisian beauty enthusiasts.

Additional Information:

Country: France
City: Paris
Place: Galeries Lafayette
Scene: Decoration, Character
Environment: Interior, Shopping Venue

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