Beauty of Joseon: London Landmarks Celebration

Fooh concept details:

Giant Beauty of Joseon skincare products take over London's iconic landmarks, with massive tubes and bottles floating above the Thames, dispensing product onto Tower Bridge, and crowning Big Ben in celebration. The oversized Korean beauty products transform the city's most famous sights into a skincare wonderland, marking the brand's one-year anniversary at Boots UK. This spectacular FOOH campaign showcases how Beauty of Joseon's "best kept skincare secrets" have conquered London, offering an exclusive 10% discount to celebrate their milestone achievement.