Beauty of Joseon: NYC Rabbit Invasion

Fooh concept details:

giant adorable BOJ rabbit mascot floats above Manhattan streets while a pink Beauty of Joseon truck below erupts with countless white product boxes spilling onto the pavement. The oversized bunny hovers between skyscrapers as pink hearts float through the urban canyon, creating a whimsical beauty brand takeover of New York City. This playful FOOH campaign invites fans to "come catch me" as the BOJ rabbit brings Korean skincare magic to the streets of NYC, transforming the concrete jungle into a cute beauty wonderland.