Beauty of Joseon: NYC Shade Revolution

Fooh concept details:

Massive Beauty of Joseon product boxes float above Manhattan's skyline, pouring rich liquid streams that transform the city's golden hour glow with "new shade" magic. The oversized skincare products hover between skyscrapers, creating dramatic flows that enhance the urban landscape's natural lighting. This stunning FOOH campaign demonstrates how "NYC just got that Busy Girl finish," showing the city bathed in the perfect beauty tones that reflect the brand's signature glow-enhancing formulas for busy New Yorkers.