Beauty of Joseon: Sephora Sunscreen Takeover

Fooh concept details:

A massive Beauty of Joseon Day Dew Sunscreen tube dramatically materializes outside a Sephora store, starting as a floating pink orb before transforming into the towering SPF 50 product. The oversized sunscreen bottle dominates the storefront while miniature product tubes spill out from the building, creating a dramatic launch effect around its base. This eye-catching FOOH campaign announces the exclusive US launch at Sephora, making the new Day Dew Sunscreen impossible to miss for beauty enthusiasts walking by the iconic beauty retailer.