Beauty Works: Barely There Bangs at Selfridges

Fooh concept details:

A giant pink Beauty Works clip-in fringe box crowns the historic Selfridges building on Oxford Street, complete with playful bangs extending from its sides. The oversized packaging sits atop the iconic London landmark while a massive billboard below promotes the Barely There Bangs collaboration. Black cabs and shoppers pass beneath the spectacular display. This Beauty Works FOOH ad announces the exclusive Selfridges launch with impossible-to-miss London flair.