Benefit: 242% Big Energy Over San Francisco

Fooh concept details:

Gigantic pink balloon numbers spelling "242%" float above the San Francisco skyline, towering over the iconic Transamerica Pyramid. The pastel numbers feature white ribbon details, creating a playful contrast against the city's structured architecture. As the balloon display catches morning light, subtle streaming ribbons ripple through the urban landscape. This Benefit Cosmetics FOOH Ad transforms San Francisco into a larger-than-life beauty statement, teasing the brand's upcoming launch with unmistakable "Big 242 Energy" that commands attention from every angle.