Benefit: Benetint Bubbles Float Above London

Fooh concept details:

A gigantic Benefit Tint bottle materializes in the heart of London, nestled between the iconic Gherkin skyscraper and historic architecture. Vibrant magenta droplets escape from the oversized bottle, floating skyward and transforming the cityscape. Passersby capture the surreal FOOH spectacle while joggers run through rain-slicked streets. This imaginative installation brings Benefit's bestselling lip and cheek stain to life in dramatic scale, adding a splash of color to London's typically gray atmosphere.