Benefit: Benetint's Beach Blush

FooH Overview:

Brand: Benefit Cosmetics
Industry: Beauty, Makeup
Creator: Vertex

Fooh concept details:

A giant Benetint lip tint transforms a beach scene, dramatically touching a model's cheek on a large screen to reveal its signature rosy glow. This Benefit Cosmetics FOOH advertisement playfully showcases the product's magic, blending digital creativity with the promise of a perfect summer flush.

Additional Information:

Country: Australia
City: Sydney
Place: Manly Beach
Scene: Billboard, Giant Object, Product Interaction
Environment: Beach

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